Organization:
Communications & External Affairs
BP Canada

Project Summary:
Using the A+ For Energy and BP Brands, create the materials needed for the annual awards gala. This includes an e-vite, printed program for the evening and various decorative elements for the tables.

Target Audience: Award nominees, recipients, teachers and BP employees.

Perception/Tone/Guidelines:

1. Use established brand for the general layout
2. Keep it fun, light and slightly "royal"
3. Use images taken from nominees to support the document
4. Create the necessary artwork keeping in mind the brand and the application

Competitive Positioning:
The A+ for Energy program was developed by BP to recognize teachers for innovation and excellence in teaching energy and/or energy conservation.

Single-Minded Message: We care about our communities and want to invest in the future through contributions in the education system.

Deliverables:
Deliver 1000 saddle-stitched gala programs and a custom e-vite for this special celebration.

Organization:
BP Exploration Company

Project Summary:
Create all promotional and display materials for community outreach in the Canadian Arctic.

Target Audience: 4 Canadian Arctic communities consisting of families which are near the where ocean research is being conducted.

Perception/Tone/Guidelines:

1. Use established brand for the general layout
2. Informative, professional
3. Use images taken from recent excursions and community involvement to help identify with the locals.

Competitive Positioning:
BP is one of the world's leading international oil and gas companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemicals products for everyday items.

Single-Minded Message: We care about who we partner with in our research excursions and wish to show this through targetted outreach.

Deliverables:

1. Deliver personalized posters, and an evite to each target location (4).
2. Create two tri-fold displays used for educating and entertaining the guests
3. Create several different handouts containing update information on the on-going exploration initiative.
4. Re-produce the "Arctic Food Web" from a low-resolution copy into something usable and good-looking.
5. Ship all the materials to the first stop on the Arctic outreach tour.

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Organization:
Canadian Woman's Network
BP Canada

Project Summary:
Create a template for a quarterly newsletter for all employees of the Canadian side of BP. This template should make it easy to create newsletters in the future and should allow for versatility and expandability.

Target Audience: BP Employees and families.

Perception/Tone/Guidelines:

1. Use established brand for the general layout
2. Trendy, forward and clean design
3. Informative, professional
4. Use stock photography to enhance the reading experience from a journalistic point of view.

Competitive Positioning:
BP is one of the world's leading international oil and gas companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemicals products for everyday items.

Single-Minded Message: We care about our employees.

Deliverables:
Deliver 400 printed newsletters and a template for future publications keeping cost and efficiency in mind.

Organization:
Student Enrolment Services
University of Calgary

Project Summary:
Create 8 pull-up banner stands for mobile advertising.

Target Audience: Prospective students, parents

Perception/Tone/Guidelines:

1. Use the new brand movement for this year and create 8 banner stands with model photos
2. Young, trendy and happy
3. Informative, professional
4. Use photography to instil educational confidence

Competitive Positioning:
The University of Calgary is a comprehensive research university, ranked one of Canada’s top seven research universities, combining the best of long-established university traditions with the city of Calgary’s vibrant energy and diversity.

Single-Minded Message: We are excited for this year.

Deliverables:
Deliver 8 pull-up banners within 1.5 weeks.

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Organization:
Cardel Place

Project Summary:
Use current expanded look and feel of the forward brand movements and create a unique celebration piece to commemorate their fifth anniversary.

Target Audience: Stake holders, supporters.

Perception/Tone/Guidelines:

1. Informative, colorful, fun
2. Young, trendy and happy
3. Use current expanded look and feel of the forward brand movements
4. Use illustration and typography to communicate celebration and excitement

Competitive Positioning:
Operated by the Nose Creek Sports and Recreation Association, Cardel Place is the daily destination point and gathering place for thousands of community residents in North Calgary.

Single-Minded Message: We are excited. You should be too!

Deliverables:
Deliver 400 fully printed, scored, cut and stuffed invitations. Very tight timeline.

PDF unavailable at this time.

Organization:
Haskayne School of Business,
University of Calgary

Project Summary:
Create a complete campaign for the international event called "Commodities, the Economy and Money Conference".

Target Audience:
Business minded professionals

Perception/Tone/Guidelines:

1. Professional, taut, trend-setting
2. Corporate, high production value
3. Use current Haskayne and University of Calgary standards and deliver a time sensitive product
4. Information should be very readable and informative

Competitive Positioning:
The Haskayne School of Business.

Single-Minded Message:
This event is business and this event is for you.

Deliverables:
Multiple pull-up banners, large foam-core displays, high-class invitations, informative event brochures/programs. Calgary and Banff locations.

PDF unavailable at this time.

Organization:
Containers North, Shadow Lines Ltd.

Project Summary:
Strategize with company management to develop a subsidiary brand which concentrates on a new business aspect for their company.

Target Audience: Prospective customers, competition

Perception/Tone/Guidelines:

1. Eye-catching, professional
2. Industry-comparable material, informative
3. Use current University branding style to create a vibrant trendy look and feel
4. Use illustration and typography to communicate opportunities

Competitive Positioning:
Containers North offers complete container management from sales, leasing to full customization with service spanning the entire country.

Single-Minded Message:
We are professional, knowledgeable and are your best choice.

Deliverables:
Deliver a complete branding package complete with corporate logo setup, stationary, photos and gallery, banners and a full-service website.

Click image to view website.

Organization:
Career Services, University of Calgary.

Project Summary:
Create an ongoing campaign that advertises career fairs for students.

Target Audience: Current students, job-seekers, employers.

Perception/Tone/Guidelines:

1. Colorful, vibrant, eye-catching
2. Trendy, current, youthful
3. Use current University branding style to create a vibrant trendy look and feel
4. Use illustration and typography to communicate opportunities

Competitive Positioning:
Career Services at the University of Calgary offers more for their students than meets the eye. Career fairs is one of the few opportunities they offer.

Single-Minded Message: We are friendly and can help!

Deliverables:
Deliver large banner displays on a regular basis.

Click image to view PDF.

Digital samples unavailable due to privacy concerns.

Organization:
Seitel Solutions

Project Summary:
Create dynamic imagery for use in existing web portals and presentation templates.

Target Audience: Customers, geologists, general business members.

Perception/Tone/Guidelines:

1. Professional, technological, scientific
2. Current, trust-inspiring
3. Use current Seitel Solutions branding colors and upgrade the feel of the existing portal and presentation designs
4. Use technology photos, illustrations to communicate trust and confidence

Competitive Positioning:
Seitel Solutions offers the industry the exclusive opportunity to access and store geological and seismic data from any place in the world. They do this with unparalleled accuracy and quality.

Single-Minded Message: We are professional and exclusive.

Deliverables:
Deliver digital files ready to be integrated into their specific applications.

Click image to view PDF.

Organization:
Cardel Place

Project Summary:
Expand the current look and feel of the forward brand movements and create a unique report that communicates the core values of the organization.

Target Audience: Stake holders, prospective stake holders.

Perception/Tone/Guidelines:

1. Informative, colorful, fun
2. Family and community oriented
3. Expand on current branding efforts to move the look and feel forward
4. Use illustration, photography and typography to communicate information

Competitive Positioning:
Operated by the Nose Creek Sports and Recreation Association, Cardel Place is the daily destination point and gathering place for thousands of community residents in North Calgary.

Single-Minded Message: We are professional.

Deliverables:
Deliver 100 fully printed and bound annual reports on a very tight timeline.

Click image to view PDF.

Organization:
Alliance University College-Nazarene University College.

Project Summary:
Develop a re-freshened brand and strategy that contributes toward the cause and standards of our college.

Target Audience: Prospective and current students, parents of students, business-related contacts, and staff members.

Perception/Tone/Guidelines:

1. Inspiring, informative, colorful, strong
2. Elegant, corporate, tasteful
3. Use new AUC-NUC marketing & branding efforts to create a distinct look and feel
4. Illustration and typography to illustrate professionalism

Competitive Positioning:
AUC-NUC has many competitors including St. Mary`s University College, King`s College, Taylor University College and even the University of Calgary and University of Alberta.

Single-Minded Message: We are professional.

Deliverables:
Deliver print-ready files to printer; online editing capability ready.

Click image to view PDF.

Organization:
Faculty of Medicine, University of Calgary

Project Summary:
Refresh the design of the current Your Faculty newsletter and deliver an interim publication focusing on key issues involved with the Dean.

Target Audience:
Alumni, stakeholders.

Perception/Tone/Guidelines:

1. Fresh, experienced, contemporary, exciting, communicative
2. Elegant, corporate, high production value
3. Use current University of Calgary and Faculty of Medicine's branding standards
4. Information should be contemporary and professional

Competitive Positioning:
University of Calgary's Faculty of Medicine takes care of its current and past students and this is publication will detail just how they do this.

Single-Minded Message:
Professional, serious communication.

Deliverables:
Print-ready production files to printer; 50 000 to be printed.

Click image to view PDF.

Organization:
Alberta Centre for Toxicology (ACFT)
Faculty of Medicine, University of Calgary

Project Summary:
Create a contemporary look and feel for ACFT's annual report.

Target Audience:
Alumni, stakeholders.

Perception/Tone/Guidelines:

1. Contemporary, exciting, informative
2. Elegant, corporate, high production value
3. Use current ACFT standards and push the envelope of what is possible
4. Information should be contemporary yet very readable

Competitive Positioning:
ACFT is on top of things and should be taken seriously.

Single-Minded Message:
Informative report to the community in an artistic way.

Deliverables:
Print-ready production files to printer; 150 to be printed.

Click image to view PDF.

Organization:
Haskayne School of Business,
University of Calgary

Project Summary:
Create a continuing issue of Haskayne's alumni magazine

Target Audience:
Alumni, stakeholders.

Perception/Tone/Guidelines:

1. Professional, taut, traditional
2. Corporate, high production value
3. Use current Haskayne and University of Calgary standards and deliver a time sensitive product
4. Information should be very readable and informative

Competitive Positioning:
The Haskayne School of Business.

Single-Minded Message:
Informative newsletter to the community.

Deliverables:
Print-ready production files to printer; 25 000 to be printed.

Click image to view PDF.

Organization:
Alliance University College-Nazarene University College.

Project Summary:
Create a dynamic publication in the form of a magazine-brochure that delivers a powerful yet informative message to prospective students while maintaining institutional design standards.

Target Audience:
Prospective students.

Perception/Tone/Guidelines:

1. Dynamic, experienced, contemporary, exciting, fun, communicative
2. Elegant, semi-corporate, high production value, high visibility
3. Use current AUC-NUC marketing & branding efforts in a new and different way
4. Information should have a fresh and conversational tone
5. Easy to navigate and find institution information

Competitive Positioning:
AUC-NUC has many competitors including St. Mary`s University College, King`s College, Taylor University College and even the University of Calgary and University of Alberta.

Single-Minded Message:
Innovative communication

Deliverables:
Print-ready production files to printer; 15 000 to be printed.

Click image to view PDF.